Hard Luck Rock Festival is a benefit concert to raise money for Hard Luck Automotive Services who dedicate their life to giving free labor repairs to those that can't afford regular repairs at a regular auto shop. To raise money for a forever home for Hard Luck is what this festival is for. Hard Luck does not take an income from their non-profit and this festival is to help raise the funds for their shop as well as create a yearly income for the shop so they can get the supplies, equipment, and keep the lights on that are needed to run the shop.